Bittersweet Gifting
In 2023, an average American spent US$192.80 in Valentine’s Day gifts resulting in about a total of US$25.9 billion spent on that holiday. The top gifts are candy, greeting cards, and flowers, they were respectively bought by 57%, 40%, and 37% of consumers. Gargantuan quantities, a mere 58 billion tons of candy and chocolate, and 250 million roses are bought by Americans on this holiday. An important problem arises: the conditions of production surrounding these goods are not in the minds of consumers hunting for the best bargain. Often, cheaper products resonate with a grand lack of good working conditions…